Marketing Channel Coordinator - Programmatic Display - #1159250

Thermo Fisher Scientific

Date: May 14, 2022
City: Bengaluru
Contract type: Full time
Work schedule: Full day
Thermo Fisher Scientific

Job Description :

This is a great opportunity to join an innovative Digital Marketing team. The Marketing Channel Coordinator is responsible for campaign operations and supporting programmatic media and paid social channels for Thermo Fisher Scientific. The position requires administration and experience in the day-today management of the channels. This position requires excellent analytical skills and the ability to operate with confidence in a multifaceted, technical environment. As a Marketing Channel Coordinator, you will be delivering against KPIs, timelines and dependencies in partnership with key marketing leads, digital marketing managers, product managers and analysts on the team. You may be asked to execute advertising campaigns leveraging a suite of Digital Marketing tools including Adobe DSP, Sizmek, and other display platforms. This is a great opportunity to evolve the tools and the processes while providing excellent Digital Marketing delivery.
Key Responsibilities:
  • Work closely with marketing channel managers to support our annual Digital Marketing roadmap
  • Implement and manage core processes & standards to ensure effective execution of paid social and programmatic campaigns
  • Develop campaign success plans and communicate the value
  • Provide post-campaign analysis to inform improved campaign planning in the future
  • Vendor management
  • Coordinate onboarding, budgeting, invoicing, and other administrative tasks
  • Provide platform education, training and certification up-skilling the organization
  • Execute data processing needs, troubleshoot and resolve common challenges
  • Support operationalizing new channel capabilities at scale
  • Support Omni-channel management initiatives delivering relevancy to the customer
  • Support reporting and analytics to the Digital Marketing team to refine and optimize in-flight digital marketing campaigns

Minimum Requirements:
Experience with implementing Digital Marketing campaigns across multiple digital channels.
Experience with Adobe Digital Marketing products a plus

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